A free photography exhibition celebrating the 40th anniversary of China’s Reform and Opening was launched on Monday 10 December at London’s Kings Cross Station.
Commissioned by the China International Culture & Image Communication Corporation “Reform and Dreams” featured 80 stunning individual photographs taken over the last 40 years by photographers of the Xinhua News Agency, China’s biggest and most influential media organisation. Giving a unique insight into the lives of Chinese people, this was the first time the images have been shown together and many had never been seen before in the United Kingdom.
Each of the 80 images capture offer insight into daily life in China since 1978 and showcase the close relationship between China and the United Kingdom, over what has proven to be an extraordinary time of change to China’s development path. Together the images show the power of the Chinese people and detail how Reform and Opening Up in China have enabled its people aspire to better lives and explore beyond their borders.
For a limited time, this free photography exhibition was positioned throughout the concourse of London’s King’s Cross station before it went on to Paris.
Mr Gu, Chief of Xinhua’s London Bureau comments: “Never before has such a unique photographic celebration of China’s Reform and Opening Up been brought to London. With this exhibition we want to show a developing China, and the optimism and enthusiasm of Chinese people in the process of this development.
“Every Chinese person has played their part in these 40 years of history. Their dreams have converged to form the irresistible power that has propelled China’s development. This exhibition tells the stories of the lives of these ordinary Chinese people for whom past four decades have meant so much.”
“Mark is a pleasure to work with. He completely understood the needs of the client, gave good consultation on how to position the work and delivered strong media coverage within a very limited time period. Most impressive was the fact that Mark did not stop pitching after securing the first round of coverage, instead he continued to ensure every avenue had been exhausted before completing the campaign.” Jill Cotton, World Photography Organisation